“The old saying is wrong—winners do quit and quitters do win.”
Starting something new is always fun. It can be a business, tennis, guitar or writing a book. It’s exciting. You think you will be good at it. You think it will be worth your time. You think it will make you more money, get you laid or make you happy.
Then you reach The Dip.
The Dip is what weeds out the weak and mediocre. It’s trying to keep you and me out. It’s the grind between novice and mastery. It’s where your business lies, your ambition to become a songwriter, your marriage, your next promotion, your ability to lose 20lbs. It’s where success and potentially happiness happens. It controls your destiny. If you persevere, you will emerge victorious. You will be amongst the few that survived the gauntlet and considered the best in the world.
You Reach Dips Daily
• Not making that extra sales call.
• Saying “yes” (again) when you should be saying “no” to that toxic client.
• Convincing yourself NOT to talk to the cute girl at Starbucks.
• Failing to review your financial plan.
All of this is keeping you mediocre rather than the best in the world. Ya, that’s right, I called you mediocre.
Why You Fail to Become the Best in the World
1. You run out of time (and quit).
2. You run out of money (and quit).
3. You get scared (and quit).
4. You’re not serious about it (and quit).
5. You lose interest (and quit).
Winners quit, though. They quit often, at the right things and at the right time. They quit right before they hit The Dip.
“I could see my mortality as a football player, that I’m not going to be able to do this much longer. It just became obvious to me that playing football for me is not going to be fun, not something I’m going to enjoy and it’s time for me to do something different.” – Ricky Williams
With his pot smoking habit aside, Ricky Williams saw a Dip. His Dip was his physical and emotional health. Once he realized this, he left the game. Many called him a quitter (in the bad sense). The Dip considers him a winner.
Quitting ≠ failing
Society tends to associate quitters with failures; this is not true.
If you’re not going to be the best at it, it’s not worth doing. In the end, you’ll end up being something much worse than a quitter. . . Mediocre.
Do you want to be mediocre?
I didn’t think so.
This post is inspired by Seth Godin’s The Dip: A Little Book That Teaches You When To Quit (and When to Stick). Click here to find out more about Seth Godin.